Can an author be mightier than their book sales?

Like many of you, I have read many books in my life. From drama to horror to business to self development. Many if not most, have been best sellers. Although, not every single book I read is a best seller. What I find intriguing is that there are many great books written today that are not on the NY Times best sellers list or are from virtually unknown authors. So why do people tend to gravitate away from books or titles and authors that they have never heard of? Well we probably all know the answer to that one. It’s because they have NEVER heard of them !! They have no idea if they write well or if the storyline is good or they may not like the cover etc. There are many reasons not to read an unknown authors book. But there are many reasons to actually read or download and read an author you don’t know. Reason 1- You may uncover a Gem. Reason 2- You may actually enjoy the theme and plot. Reason 3 This author may or the book you’re reading may actually become a best seller one day. There are many sites where you can acquire a free sample(or small sample) of an authors book or a very cheap kindle version. Goodreads is one- Amazon is another. If you like the book, submit a review on the authors page. Every author starts out somewhere. Marketing is what usually improves an authors chances of success however marketing takes many dollars and time. Not every author has both. Take the time to read what interests you and you might be impressed . Lorenzo Victoryhttp://www.lorenzovictory.com